It’s a lesson Bad Bunny has taken to heart, or more likely, come to on his own, on “Debí Tirar Más Fotos,” the solo album the singer-rapper released Sunday with little of the protracted fanfare that accompanies most major albums.

Bad Bunny is proudly sharing why his new album, Debí Tirar Más Fotos, is his most “Puerto Rican” project to date. In an interview with The New York Times, the artist explained that the 17-track album was recorded entirely in Puerto Rico and features traditional sounds from his homeland.

Bad Bunny is back with the announcement of a brand-new album.