SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Although CU (4-1, 2-0 Big 12) is off to a better start than many projected, head coach Deion Sanders couldn’t stop thinking ...

Unfortunately for Obama, his Wildcats ultimately failed to stem the Buffaloes' stampede. Now one thing's for sure: Coach ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Reflecting on the Nebraska game, Coach Prime was candid about its impact on the team. “We got our butts kicked, and we ...

Colorado is a much more complete team than a year ago. Part of that is thanks to a much-improved defense allowing just 21.9 ...

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...