SEE ALSO: Ray-Ban Meta Glasses can be used to dox strangers via facial recognition, according to Harvard students. Here's how to protect yourself. "We’re testing a new way of detecting celeb-bait scams," wrote Meta in a blog published on Monday.

The Facebook parent company will start using the tech to crack down on scams that use pictures of celebrities to look more legitimate as well as to better assist users who get locked out of their accounts.

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday.

Three years after Meta shut down facial recognition software on Facebook amid a groundswell of privacy and regulator pushback, the social media giant said on Tuesday it is testing the service again as part of a crackdown on "celeb bait" scams.

Facial recognition will be used to compare faces in the ad with the public figure’s own Facebook and Instagram profile pictures

Mark Zuckerberg’s social media company, Meta, is bringing back its facial recognition software on Facebook to tackle the rising cases

Meta said Monday that it's testing out new facial recognition tools designed to protect users from celebrity-themed scams, as well as make it faster and easier for all users to recover access if they get locked out of their accounts.

The move comes about three after the company said it was shutting down the Face Recognition system on Facebook. Meta had said that there were many concerns about the place of facial recognition technology in society,