"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.