Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

Meta, the parent company of Facebook and Instagram, is testing facial recognition software to combat “celeb bait” scams on its platforms, as well as to allow users to more easily regain access to

After a break of more than three years, Meta is bringing back facial recognition technology to its platforms, Facebook and Instagram . The move comes as part of the company's efforts to fight "celeb-bait" scams and help users who have lost access to their accounts.