a brand manager for Oscar Mayer. "By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name ...

If you’ve ever spelled out bologna without a second thought, you might have a certain jingle to thank. Oscar Mayer’s “The Bologna Song” first graced television screens in 1974, capturing ...

Oscar Mayer will give consumers who correctly sing “The Bologna song” from its iconic 1974 ad spot a chance to win an Instacart gift card, per details shared with Marketing Dive. The Kraft ...

Oscar Mayer had an idea for the Detroit Lions-Chicago ... somewhere with a sandwich in one hand as he started to sing: "My bologna has a first name, it’s O-S-C-A-R. My bologna has a second ...

In celebration of the iconic “The Bologna song,” Oscar Mayer unites generations and rewards those who sing along In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time ...