Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.

This morning, we released a series of ads leading up to the Big Game intended to make Coors Light look even colder, and we’re aware they included a bit of a blunder. In the ads released across Canada and the U.S., there was an unfortunate misspelling of "Mountain Cold Refreshment" as "Mountain Cold Refershment."

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.