An Australian-owned footwear company is changing its name after a decade-long lawsuit with Deckers Brands and its Ugg label.

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

Now a US giant has trademarked the name, and wants to stop us." Traditional Australian uggs were first made in the Blue Mountains in the 1930s to protect against the cold of winter in New South Wales.

Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...

and we also own the trademark here in Australia, New Zealand, where the boots originated, where ugg boots originated," Watts said. "But the Decker lawsuit has made it hard to share our story and ...

You probably have a pair of UGG boots in your closet. And just as likely, they're probably not the Australian-made shoes you think they are. Leather, fur-lined boots have a history that goes back ...

“Ugg boots have been around for a century. They were first made in World War I for pilots in their open cockpits,” said Australian Sheepskin Association (ASA) president Stephanie Morte ...

especially as a family-owned Australian-made business.” As a result, Watts said that the brand will now no longer be known as “Ugg Since 1974” outside of Australia and New Zealand.