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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"How did the Swoosh pull off the near impossible? It's actually pretty simple: They already designed prototypes of LeBron's first shoe, and that chess move eventually made "The King" commit to a ...
ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...
LeBron James broke Michael Jordan’s NBA record for 30-point games during the Los Angeles Lakers’ victory over Atlanta on ...
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How Nike design engineer Logan Hickox started designing shoes for LeBron James and Simone BilesMeet Logan Hickox, he is a mechanical engineer who currently works as a Nike design engineer. He has a degree in mechanical ...
After being traded to the Los Angeles Lakers from the Brooklyn Nets, swingman Dorian Finney-Smith accomplished something he ...
A non-NBA player has become the talk of the basketball community over the past day. LeBron James’ youngest son, Bryce Maximus ...
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