SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Coach Prime & Co. are a win away from bowl eligibility, remain a top draw for both high school and Transfer Portal players ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

This surge in popularity can largely be attributed to the electrifying presence of Deion Sanders, also known as "Coach Prime." His transformation of the Colorado program has made the team a must-watch ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

Now, Cincinnati will head on the road for one of its toughest road tests of the campaign: a trip to Boulder against Deion Sanders' Colorado Buffaloes.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Cincinnati Bearcats football plays in Mountain time against Colorado Saturday night. Here are three keys to a UC win from ...

Although CU (4-1, 2-0 Big 12) is off to a better start than many projected, head coach Deion Sanders couldn’t stop thinking ...

Arkansas Razorbacks' Sam Pittman, Colorado Buffaloes' Deion Sanders have different styles, yet they mirror each other ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Unfortunately for Obama, his Wildcats ultimately failed to stem the Buffaloes' stampede. Now one thing's for sure: Coach ...