Facial recognition is one of the most polarizing technologies on the market, but Meta is hoping people will be more willing to accept it if it means they can keep their Facebook and Instagram accounts under their control.

Meta is bringing facial recognition tech back to its apps more than three years after it shut down Facebook’s “face recognition” system amid a broader backlash against the technology. Now, the social network will begin to deploy facial recognition tools on Facebook and Instagram to fight scams and help users who have lost access to their accounts,

After a break of more than three years, Meta is bringing back facial recognition technology to its platforms, Facebook and Instagram . The move comes as part of the company's efforts to fight "celeb-bait" scams and help users who have lost access to their accounts.