A toy industry tradition continues as The Toy Book, Vol. 41, No. 1 launches March 1, 2025 at Toy Fair New York.

MGA Entertainment has released new Little Tikes Story Dream Machine books featuring characters from Paramount, Dreamworks, ...

Over the past few years, The Toy Book has honored innovative products and emerging technologies in its STEM & Innovation ...

DeAPlaneta Entertainment, Mediawan Kids & Family, and TOMY International have inked a licensing agreement to create a line of ...

The China Toy Expo is held at the Shanghai New International Expo Center and attracts both domestic and international buyers.

Under a newly inked licensing deal, the inaugural Lionel x Star Wars collection launches in January, featuring a variety of ...

As the jingle says, “The Hess Toy Truck is back and better than ever” for its 60th anniversary. This year’s edition features ...

The Care Bears and Strawberry Shortcake meet onscreen for the first time in a new animated preschool adventure celebrating ...

From the talented minds behind Marvel’s Spidey and his Amazing Friends, this new Disney Jr. television series will follow a ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Pick up your free copy of The Pop Insider at New York Comic Con Booth No. 1829, Oct. 17-20 at the Javits Center in New York ...

The NRF believes that digital sales through e-commerce sites will rise between 8-9% this year following a 10.7% spike last ...