Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

The campaign will be launched across digital platforms, television, and social media channels.

Articles written by Rashi Ray ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

Oh, 2024, what a thrilling ride, From AI's ascent to campaigns with pride. As the year bows out, let's set our sight, On 2025 trends that are burning bright.

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Glance, a smart lock screen platform provider, has partnered with Amazon MX Player, the free video streaming service by Amazon. The partnership combines more than 23.5 crore smart lock screen device ...

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