TAG Heuer Replaces Rolex as F1's Official Timekeeper

Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a 10-year contract after more than two decades.
TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025
TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ✓
F1 confirms new official timekeeper to replace Rolex
Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013. F1 is celebrating its 75-year anniversary in 2025 and will hold a first-ever joint-season launch at the O2 in London on 18 February.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
Tag Heuer Reigns as F1's New Timekeeper
Tag Heuer replaces Rolex as Formula One's official timekeeper under a 10-year partnership with LVMH. Reviving its long-standing association with F1, the brand will feature prominently at races with branding and activations.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
Start of F1 races will look very different in 2025 with major change for first time in over a decade
Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...
F1technical2d
TAG Heuer replaces Rolex as Formula One's official timekeeper
Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer.
Sports Illustrated7d
2025 F1 Season Sees Rolex Replaced as New Watch Brand Begins $1.5Billion Partnership
The 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer steps in as the official timekeeper, replacing Rolex. With TAG Heuer returning to F1 in this role, the change ...
Luke Littler's Tag Heuer Carrera Chronograph is a Watch Worthy of a Champion
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Sportskeeda2d
TAG Heuer replaces Rolex to become F1's official timekeeper from 2025
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.