If you’ve run any marketing campaigns before, you’ve likely come across the term marketing funnels – visual representations of the customer journey. While marketers are becoming more and more ...

Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. We all know that event marketing is never easy, though: you have to plan everything ...

SaaS companies thrive on customer retention. The more users you can retain, the higher the customer lifetime value (CLV). Higher CLV helps optimize your overall ROI. But how do you promote customer ...

Choosing the right newsletter platform can be tough, as once you commit and start sending email campaigns, it’s hard to pause the activity and start from scratch. You might miss a weekly newsletter or ...

Creating and selling online courses is an effective way to generate income while sharing your knowledge with a wider audience. But it’s not just about putting content out there; it’s about crafting a ...

Affiliate marketing can be profitable and fulfilling, but success won’t happen overnight, and your results will depend on various factors. In this post, we’ll examine several considerations to ...

Email is one of the most effective digital marketing channels for businesses to nurture customer relationships and generate more leads and sales. However, marketing in the B2B industry is unique since ...

If you work in marketing, you’ve certainly encountered AI or at least heard of it and considered whether you should use it. Research conducted by GetResponse about the use of AI in marketing showed ...

White papers are precious types of written content. They help companies showcase their expertise, address industry challenges, and provide actionable guidance. These resources offer an affordable and ...

B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than ...

It’s no secret that the key to long-term and sustainable growth is customer retention. You’ve probably noticed how Beyonce, BTS, and Taylor Swift have hordes of die-hard fans. Do you know how they ...

Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Here’s how it works. Search engine optimized (SEO) websites with solid authority ...