What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...