For the first time since the beginning of 2023, commercial radio’s share has fallen below 54%, according to new figures from ...

In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy ...

The Coca-Cola Company’s CEO James Quincey stressed that the real impact of the business’s move into the alcohol ...

It’s not often that Kevin Bacon, Val McDermid and Sir Ian McKellen collaborate on a project so it’s unsurprising that it ...

Upping its investment into marketing for the months to come, H&M is using social media, partnerships and a global approach to ...

By playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according ...

More than a third (40.2%) of B2B marketers are under pressure to deliver marketing qualified leads regardless of quality, ...

…memorable, because our brains are more likely to recall tasks that were left unfinished than those that were completed.

The B2B marketing leads at HSBC and Deloitte say they leverage their unique strengths to craft distinct B2B brand stories.

Oven cleaning brand Oven Pride has strong awareness among consumers, but having done no communication in a decade, it has ...

Marketing Week’s 2024 State of B2B Marketing research reveals marketers are coming under increasing pressure to deliver.

What better expression of a luxury brand than refusing to sell your product this year, because it would be impossible to meet ...