The SXSW Film & TV Festival will kick off on March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.

The Apple TV+ series The Studio will premiere globally on Friday, March 26, 2025. The platform usually releases its new content at midnight Pacific Time (PT). But this time may vary as per various time zones.

Along with Rogen's upcoming Hollywood satire series 'The Studio,' projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

The 32nd edition of SXSW running March 7-14 in Austin, Texas, will open with the Apple TV+ series The Studio starring Seth Rogen and brings world premieres of new films from Nicole Kidman, Rosamund Pike, Ben Affleck, and Paul Rudd.