The Conversation6d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Your UGGs may not be the shoes you think they are
UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.
yourlifechoices.com.au5d
Iconic brand UGG changes its name because of this reason
For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
Yahoo Finance7d
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit ...
Yahoo Finance6d
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
(Source: TikTok/Getty) The iconic producer of Ugg boots in Australia will change its name on the international stage due to a major lawsuit. UGG Since 1974 has been operating in Australia for more ...