In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays ...

Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to ...

Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team?

The popular Denver-based beer company Coors Light is temporarily changing its name in preparation for one of the "Mondayest ...

Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending. Coors Light attracted ...

The limited-time promotion, for 12-packs with special "Mondays Light" packaging, will be available at retailers nationwide, Coors Light said. (The "Big Game"—advertising-speak for the "Super ...

Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.