‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
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Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
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Ugg: The battle over an iconic Australian boot
In Australia, the name "ugg" is a generic term for sheepskin boots ... opposite view - ruling that "ugg" is a generic term for boots made from sheepskins with fleece attached.
Your UGGs may not be the shoes you think they are
UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.
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Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Iconic Aussie brand forced to change its name
An iconic Australian brand has been force to change its name after a lawsuit from an overseas company over the trademark.
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Here's what you need to know if you want to wear your UGGs in the snow
UGG was founded in 1978 by Australian surfer Brian Smith and Doug Jensen. The boots made of sheepskin were popular among surfers in Australia in the early 1970s before being brought to the States.