‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...
Footwear News on MSN7d
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to ...
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
The Express Tribune7d
Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Business Insider8d
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
SINCE 74 is an ode to our heritage, handcrafting the world’s most bespoke Australian made sheepskin boots for 50 years. More information to follow. Stay tuned and be sure to sign up to our ...