Shein sold wedding dresses before it became a fast-fashion retailer Billionaire founder and CEO Sky Xu started the business in 2008 as an e-commerce site selling wedding dresses that were made in ...
The popularity of the Chinese fast fashion firm has exploded ... out in digital marketing and selling wedding dresses online. With a shortened name, Shein (pronounced She-in) started out in ...
Christened Shein’s “fast fashion mastermind,” Xu has a background in SEO and digital marketing and had previously sold wedding dresses online. Although Shein has opened up pop-up stores in ...
£10 midi skirts - and even a £30 wedding dress. Shein is winning over young shoppers in the US, UK and Europe by producing fast fashion even faster, and often at cheaper prices, than many of its ...