JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

For years, I've been eyeing the chic, Instagram-worthy pieces on Revolve's site—only to realize that they rarely come in my ...

Lime Tree Boutique, a family-run fashion business that has grown from humble beginnings as a market stall to a nationally ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Before even picking up that curling iron, make sure your hair is prepped with the best products (and also keep up that healthy lifestyle). It is key to prepping your hair with a heat protectant spray ...

There was a little something for everyone at Fire on the Runway, Winter Edition. A generous-sized troupe of models -- women, ...

For the final episode of season one of The Good Buy, the style savant and former J.Crew executive dishes on her no-rules ...

For a curvy person, finding the best plus-size leggings is essential. The right pair will flatter your figure and feel good ...

From Levi’s to Abercrombie these are the 17 best jeans to enhance and flatter hourglass shapes and start at $14 — details!

Now that we'll soon be battling the frigidity of winter, commuting to the office - and getting dressed for it - can be an ...

Fashion retailer Asos stocks branded items ... briefs – Elomi is a pioneering brand of innovative lingerie for plus-size women. Two of our favourite sets are the Morgan and Matilda.