After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...

Australian-owned brand UGG Since 1974 has announced it will change ... their carefully cultivated brand image. The company’s website and code of ethics promote values like authenticity and ...

ASX-listed retail company Accent Group, the official distributor for the Deckers-owned UGG brand in Australia, and Deckers’ legal representation K&L Gates, did not respond to requests for comment.

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

Ugg boots are back – and this time I’ll approach with caution - IN FOCUS: Sheepskin-lined slippers as outerwear was a huge ...

The key difference between the American and Australian brands, is that the US company symbol features a large second g in imagery of the word “Ugg”. According to the Deckers’ website ...

The grandson of Australian UGG Since 1974 founders has revealed the family-owned company has been forced to change its name after a lawsuit from a US shoe giant over the word ‘Ugg’.

It’s forced the family-owned business — founded by Mr Watts’ grandparents Arthur and Faye Springthorpe — to drop the word Ugg from its name and rebrand to Since 74 outside Australia and ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers Brands, the US parent company of footwear brand Ugg, which holds exclusive ...