An Australian-owned footwear company is changing its name after a decade-long lawsuit with Deckers Brands and its Ugg label.

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...

We also own the trademark in Australia and New Zealand, where the boots originated — where UGG boots originated,” Todd said. He explained the lawsuit from Deckers made it hard for the brand to ...

The UGG store owned by Deckers in central Melbourne Mr Wilkie believes that US consumers also think of Australia as a place for holidays, so buying uggs is like buying a souvenir. "However ...

Now, after almost 10 years since the legal battle over the trademark began, it's been forced to rebrand as Since 1974 for customers outside Australia. The American brand Ugg, founded in 1978 ...