SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes secured a commanding 34-7 victory over Arizona in Tucson on Saturday, marking a critical win in their ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

Coach Prime & Co. are a win away from bowl eligibility, remain a top draw for both high school and Transfer Portal players ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

(AP) — Contrary to his playing days moniker of “Prime Time,” Deion Sanders definitely prefers those early kickoffs. It's just the coaching side of him surfacing, even if those late-night games do get ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

The C Bearcats of Scott Satterfield learned when their Oct. 26 kickoff in Boulder vs. Colorado would be on Monday.