SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

Travis Hunter’s Heisman Trophy stock might be in flux. But his health is trending up, CU Buffs football coach Deion Sanders ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

Deion Sanders is a phenomenon — and maybe even a good football coach. With Colorado set to face Arizona, we sought insight ...

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

The brand, rooted in social change, donates a portion of its profits to more than a dozen nonprofit organizations across America that empower youth.