SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

The Buffaloes on late-night TV do tend to make for entertaining theater. Colorado beat Baylor last month courtesy of a Hail ...

The Colorado Buffaloes secured a commanding 34-7 victory over Arizona in Tucson on Saturday, marking a critical win in their ...

Coach Prime isn't slowing down, sending a clear message to his Colorado Buffaloes before their Saturday showdown against the ...

Now, Cincinnati will head on the road for one of its toughest road tests of the campaign: a trip to Boulder against Deion Sanders' Colorado Buffaloes.

Coach Prime & Co. are a win away from bowl eligibility, remain a top draw for both high school and Transfer Portal players ...

This surge in popularity can largely be attributed to the electrifying presence of Deion Sanders, also known as "Coach Prime." His transformation of the Colorado program has made the team a must-watch ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.