Yazle's Tom Martin writes on how mobile in-game advertising can enhance brand recall and attention amongst younger ...

Larisa Uskar joins Rotana Hotels as its Corporate Director of Brand Marketing to oversee a complete brand uplift for the ...

Smartpocket offers students exclusive discounts on popular retailers relevant to them, and offers retailers an analytics ...

Global advertisers will be able to gain access to BackLite Media's inventory across Dubai and Abu Dhabi through the ...

From graphic and motion design to animation, AR, VR, and AI, 13AM Crowd is equipped to handle creative projects of any scale.

Seedtag MENA's Sherry Mansour writes on how privacy-first advertising is a better suited strategy for reaching an intended ...

The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.

RAM has launched a new campaign to showcase its 2025 line-up of trucks, narrated by ‘Rex Torque’, a deadpan persona designed ...

Cristiano Tonnarelli joins the M&C Saatchi Middle East as ECD, alongside Munib Hamza, who has been promoted to the same role.

In her new role at FP7McCann KSA, Nourhan Moaaz will lead creative projects for both government and private sector clients.

Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...