Football clubs today rely on data analytics to gain unprecedented insights into team performance, player health, and match strategies. Clubs such as Liverpool FC and Manchester City have embraced ...

It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is a general acceptance that achieving success on ...

Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season. The gambling and entertainment brand has a huge profile ...

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© 2025 Baltic Publications Ltd. All Rights Reserved.

The company behind Tottenham Hotspur’s dividing retractable pitch has announced major investment which will support its next phase of growth. Elysian Capital II LP, in conjunction with management, has ...

SCL Education & Training has announced an extension of their partnership with Pick Up Academy, a football education programme which has seen graduates sign for Premier League clubs as well as ...

The vision of the club owner, Mr Evangelos Marinakis, is to deliver the club back to the top flight of English football, whilst providing a stadium and infrastructure that reflect the ambition of one ...

City Football Group (CFG), the owner of Premier League champions Manchester City has announced that Silver Lake, a global leader in technology investing, has signed a definitive agreement to make a ...

Since facing Liverpool in the Club World Cup final back in December, Clube de Regatas do Flamengo – more commonly known as simply Flamengo – has gained interest from football fans around the world.