Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the ...

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with ...

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and ...

The confectionary brand plans to collaborate with Design Bridge for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.

Swiggy Instamart has returned with a new ad featuring Bollywood actor Karisma Kapoor, which promises to tickle the funny bone. As the platform gears up to deliver gold coins in just 10 ...

Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...

At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...

Articles written by Dhiraj Gupta ...

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural ...

In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers ...