As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Influencers have a responsibility to question their sources before sharing defamatory content.

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

Articles written by Rashi Ray ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...