Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.

Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple ...

The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI ...

AI isn't just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary. In a Sunday ...

Apple Intelligence is set to launch before the end of October – and Apple’s CEO Tim Cook believes the AI tools have already ...

While for many in the industry it may seem that Apple has been slow, Cook remains unfazed. He highlighted that Apple has been ...

Apple may be late to new AI technologies but it will be the “best”, its chief executive Tim Cook has said. The company ...

Despite delays, Apple CEO Tim Cook emphasizes the importance of quality, citing the success of past Apple products. Cook ...

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He ...

Apple CEO Tim Cook addressed ongoing concerns about the firm being behind in AI in arguably the best possible way.

Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...