Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.

Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple ...

The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI ...

AI isn't just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary. In a Sunday ...

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

IDC recently estimated that iPhone shipments rose 3.5% in the third quarter, and analysts are optimistic about holiday sales ...

While for many in the industry it may seem that Apple has been slow, Cook remains unfazed. He highlighted that Apple has been ...

Apple may be late to new AI technologies but it will be the “best”, its chief executive Tim Cook has said. The company ...

Despite delays, Apple CEO Tim Cook emphasizes the importance of quality, citing the success of past Apple products. Cook ...

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He ...

Apple CEO Tim Cook addressed ongoing concerns about the firm being behind in AI in arguably the best possible way.