In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike ...

Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.

Apple Intelligence will make its debut later this month, much later than other companies like Google. That's OK, says Apple ...

The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI ...

A new iPad lineup wasn’t the only thing on Tim Cook’s mind when he introduced the tablets from Apple Inc.’s California ...

AI isn't just an upgrade or a possible selling point for Apple CEO Tim Cook. It is, instead, revolutionary. In a Sunday ...

Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...

Cook says that the first thing he does when he wakes up is check his iPhone, which sits atop is nightstand in silent mode.