BBC7y
Ugg: The battle over an iconic Australian boot
In Australia, the name "ugg" is a generic term for sheepskin boots, often worn locally as slippers. In the US, it is a brand - and big business for one company. This has set off an intriguing ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Sydney Morning Herald5d
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
“Ugg boots have been around for a century. They were first made in World War I for pilots in their open cockpits,” said Australian Sheepskin Association (ASA) president Stephanie Morte ...
Your UGGs may not be the shoes you think they are
UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
The Australian5d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots UGG Since 1974 is being sued by US retail giant, forcing it to change its name amid a bitter lawsuit. In a viral TikTok shared by Todd Watts ...
The Mirror13d
Woman finds genius way to 'save' UGG boots that get ruined by winter weather
UGG boots, an iconic staple of noughties fashion, are the brainchild of Australian surfer Brian Smith, who founded the brand in 1978 after moving to Southern California “with a dream”.