Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

“The addition of the DSP enables brands and organizations the ability to launch cost-efficient campaigns, that will advance them toward achieving their mission, while driving impactful change within ...

"The most fun we ever had playing golf," Bay GC players Wyndham Clark and Shane Lowry both said following Tuesday's match. With Woods and McIlroy in attendance, an emcee tried to get the 1,500 ...

Agilent J&W Scientific GC columns offer the highest quality and performance of any GC columns on the market today.From the lowest bleed levels and the best inertness for acid, base, and mixed ...

Film marketing maven Chris Pula was laid to rest this morning at a funeral held in Wellfleet, Massachusetts. A memorial for his Hollywood friends is being arranged for down the road by friends who ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

Chris Pula, the gregarious movie marketing executive who served stints at New Line, Warner Bros, Fox and Disney and created groundbreaking campaigns for movies from Se7en to The Mask, Dumb and ...