Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

The 'Lowkey' singer unveils her figure-flattering Bold Elements x Ally Brooke collection for petite women with JCPenney ...

Short women come in all shapes and sizes, from pear and apple to hourglass and rectangle, so when it comes to petite fashion, ...

The best leather jackets for petites include faux fabrications, suedes, cropped and hip-length versions. Here is our petite ...

Kohl’s shoppers have a message for incoming Chief Executive Ashley Buchanan: Bring back the old Kohl’s. To chase younger ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at rebirth.