Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...

An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.

The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant launched legal action.

Deckers has trademarked UGG in more than 100 markets, including the US and Europe. Two regions where it’s not allowed to own this trademark are Australia and New Zealand. This means that ...

Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...