Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...

An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.

Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...

As a result, Watts said that the brand will now no longer be known as “Ugg Since 1974” outside of Australia and New Zealand. Instead, it will be called “Since 74” throughout the rest of ...

"ugg" is more a generic term for a style of sheepskin shoe first popularized by surfers since the 1960s than a brand name. Dozens of companies in Australia and New Zealand have trademarks ...