Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.
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Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg
Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...
Ugg boots are back – and this time I’ll approach with caution
Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...
Iconic Australian brand 'UGG since 1974' forced to change its name amid legal fight with American giant
The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant launched legal action.
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UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
We have proudly been making Australian boots for over five decades and three generations,” he said. “We also own the trademark here in Australia and New Zealand … where Ugg boots originated.