Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...

“Ugg boots have been around for a century. They were first made in World War I for pilots in their open cockpits,” said Australian Sheepskin Association (ASA) president Stephanie Morte ...

Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...

UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...

It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made ...

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...

An iconic Australian brand has been force to change its name after a lawsuit from an overseas company over the trademark.

Ugg sells the products most US consumers associate with the term "ugg boots." But in Australia, "ugg" is more a generic term for a style of sheepskin shoe first popularized by surfers since the ...