After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...

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Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

Now, after almost 10 years since the legal battle over the trademark began, it's been forced to rebrand as Since 1974 for customers outside Australia. The American brand Ugg, founded in 1978 ...

According to a TikTok posted by Ugg Since ... you live outside Australia or New Zealand, your product will be labelled Since 74,” the post said. This news comes after an online debate surfaced ...

And today, the brand is still going strong. You can buy its shoes at one store in Australia and around the world via its online shop. But as UGG Since 1974 was rising to success in Australia ...

Deckers has trademarked UGG in more than 100 markets, including the US and Europe. Two regions where it’s not allowed to own this trademark are Australia ... of ugg boots online to US customers ...