SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly ...

Now, Cincinnati will head on the road for one of its toughest road tests of the campaign: a trip to Boulder against Deion Sanders' Colorado Buffaloes.

Travis Hunter’s Heisman Trophy stock might be in flux. But his health is trending up, CU Buffs football coach Deion Sanders ...

Colorado safety Shilo Sanders was one of the stars of the show as the Buffaloes recorded a comprehensive 34-7 win over the Arizona Wildcats in Week 8.

The Buffaloes on late-night TV do tend to make for entertaining theater. Colorado beat Baylor last month courtesy of a Hail ...

So, here's the thing. The post Shedeur Sanders Loses QB Battle to Close Friend as Analyst Makes No Room for Coach Prime's Son ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

Deion Sanders is a phenomenon — and maybe even a good football coach. With Colorado set to face Arizona, we sought insight ...