A group of French trade associations said the tool, released in iOS 18, could hit publisher ad revenue and break cookie consent tech.

Tim Cook responds to questions over Apple’s AI plans as world waits for iPhone’s new features - Apple may be late to new technology but claims it will change users’ lives

CEO Tim Cook doesn’t seem to be too worried about the iPhone maker’s late start on artificial intelligence. “Not first, but best,” Cook — and other executives — told the Wall Street Journal about Apple’s AI strategy in an interview published Sunday.