Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

Search Engine Land » PPC » LinkedIn expands video ad options and enhances automated campaigns Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained ...

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

Choosing between SEO andPPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.

The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.

Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.

Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.

Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension ...

Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Suleyman wrote on X, “Simplicity is one of the core ...