AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In-game ad platform Gadsme released a new SDK for non-Unity game engines, including Unreal, Godot, Cocos2d and custom engines ...

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

​​The shake-ups continue for Google’s ad tech leadership ranks.

Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech.

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With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...