Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Influencers have a responsibility to question their sources before sharing defamatory content.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.