With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

Influencers have a responsibility to question their sources before sharing defamatory content.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.